Aussie music biz reacts to Google’s “long overdue” Viagogo ban

Those fighting the battle against ticket scalping on behalf of the music industry were dealt an ace on Thursday when Google announced it had banned Viagogo from advertising on its platform.

The ban follows a global push against the ticket reseller, which has been used to re-sell tickets way above market value for several years.

The news has been welcomed around the Aussie music industry, with artists, labels, touring companies and more celebrating the win.